“Stay thirsty my friends.” What? Why? This is a vague statement given out by the “Most interesting man in the world.” But what qualifies him to be the most interesting man in the world? And why does he want us to stay thirsty? I recently saw the Dos Equis television commercial which showed the old dude with the beard asking all his viewers to stay thirsty. I have never seen this man but find him very intriguing and all of a sudden I want to be like him, and drink a Dos Equis too. This is a brilliant marketing scheme by Dos Equis in my opinion. But one question arises out of my mind, “Stay thirsty for what?” Stay thirsty for alcohol? Water? Stay thirsty physically? Or metaphorically? I guess this type of advertisement provokes a consumer to try the product. They ask themselves, “What’s so great about Dos Equis? Maybe I should try it and see what the fuss is about.” The most interesting man in the world is asking us to stay physically thirsty, but we are more psychologically or metaphorically thirsty to try this product. This is where the ambiguity lies because it can be interpreted in different ways.
Another quote or advertisement that millions of kids wear is Nike "Just Do It." Just do what? What exactly is "it"? here again is another brilliant marketing scheme that sells products. Most people don't know what the quote means but it sure sounds cool doesn't "it"? What I feel "just do it" means is in sports or any aspect of life you just push yourself to do whatever it is you need to do. Nike endorses a lot of top athletes that "Just do it" and push themselves everyday in their line of work. The ambiguity presents itself when the consumers asks themselves "Just do what?"
Haha very nice! Your Dos Equis example is definitely one of my favorites so far. You were spot on when you said it was a good marketing technique. Everyone loves these commercials because their vagueness creates a mysterious vibe. We all want to know more about this man, and we all want to drink one of the beers. What better way to promote a product than leave questions unanswered. The marketing team is forcing the viewers to try the product in order for them to understand why they should "stay thirsty" and what the whole hype is about. Great post! Very creative.
ReplyDeleteI like your quotes from Nike and Dos Equis that they market in their commercials. It shows great vagueness in each content to get the viewers attention. Nike did a great job in their “Just Do It” slogan to market their products in whatever sport the person uses it for. You did a good job in stating that what Nike wanted to market in their vague marketing scheme that has been productive for many years. It also leaves the person buying ambiguous and curious every time they see the commercials. The Dos Equis is a good example too for people wanting to buy drinks to have a good time.
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